CONSULTANCY

CHARITY

Get ready to transform your RETAIL space

Industrial-style store display with metal shelves filled with ceramics, glassware, and decorative items; large pink letters spelling 'CHARITY' on a textured concrete wall; two pink signs reading 'GIFT AID' among the products.
Interior of a clothing store with racks of various clothing items, a checkout counter with a cashier, large windows showing a city street, and signage that reads 'CHARITY' in pink letters on the wall.
Interior of a clothing store with racks of various clothing items, a checkout counter with a cashier, large windows showing a city street, and signage that reads 'CHARITY' in pink letters on the wall.
A small fitting room area with a full-length mirror, wooden walls, and a pink accent wall with large blue text. Wooden hangers hang on a metal rod, and colorful pendant lights hang from the ceiling. There is a black stool and beige curtains in the background.

WHAT WE DO

Independent retail development consultancy for ambitious charities.

Reception desk at The Heart Charity with a woman standing behind it, large red tiled wall with white lettering spelling out 'The Heart Charity', signs for backstage and fitting room, potted plant on the right.

THE CCC helps charities create commercially stronger retail environments through strategy, concept development, store design and project delivery. Whether you're reviewing a single shop or transforming an entire estate, every recommendation is practical, commercially focused and tailored to your organisation.

NO TWO CHARITIES ARE THE SAME.

NEITHER ARE OUR SOLUTIONS.

STORE CONCEPTS

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RETAIL STRATEGY

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ESTATE DEVELOPMENT

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PROJECT DELIVERY

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STORE CONCEPTS · RETAIL STRATEGY · ESTATE DEVELOPMENT · PROJECT DELIVERY ·

HOW WE WORK

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    REVIEW

    We take time to evaluate your organisation, objectives and opportunities before making informed recommendations.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    DEVELOP

    Building on insight, we create commercially focused strategies that strengthen retail performance and support long-term growth.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    CREATE

    Ideas are brought to life through concept development and visualisation, helping charities make informed investment decisions with confidence.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    DELIVER

    We provide the level of support that's right for your organisation—delivering agreed objectives while adapting to changing priorities, opportunities and project requirements.

WHY us?

Gain access to senior retail development leadership without the cost, commitment or overhead of onboarding an employee.

SENIOR LEADER EXPERTISE

Experience delivering innovative retail concepts, refurbishments and development programmes across commercial and charity retail.

PROVEN DELIVERY

Whether you need a single day's advice, support on one project or ongoing retail development expertise, every engagement is tailored to your organisation.

FLEXIBLE BY DESIGN

Benefit from an established network of trusted suppliers and specialist contractors, built through more than two decades of retail development.

INDUSTRY CONNECTIONS

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A man with a beard and mustache holding a book in a bookstore. He is wearing a white T-shirt with the text 'BE THE LIGHT AND CHANGE THE WORLD'. Bookshelves with stacked books are in the background.

Meet the Founder

More than two decades of retail development experience. One clear objective.

Matthew Burgess-Evans founded The Charity Concept Consultancy (THE CCC) after more than two decades leading retail development across commercial fashion and national charity retail.

From strategy and estate planning to concept creation, refurbishment programmes and new store openings across the UK and Europe, Matthew has delivered projects that strengthen commercial performance while creating inspiring customer experiences.

Today, THE CCC exists with one clear objective: to give charities access to commercial retail development expertise that creates inspiring stores, strengthens performance and ensures every investment delivers lasting value.

"Charities deserve retail environments that are every bit as inspiring as the high street, without compromising the responsible use of charitable funds."

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EDITORIAL PROFILE

The Marylebone Journal

Following the transformation of Oxfam's Marylebone shop, Matthew Burgess-Evans was featured in The Marylebone Journal discussing the charity's first major retail design evolution in more than a decade. The feature explored the thinking behind the concept, the importance of community-focused retail and the role of commercial design in strengthening charity performance.

Article page titled 'The Difference Makers' featuring a photo of Matthew Burgess-Evans, head of store development for Oxfam, speaking about their charity work and store renovations.
READ HERE

“Matt Burgess-Evans’ vision and creativity is second to none.”

PUBLIC COMMENTARY ON MATTHEW BURGESS-EVANS’ WORK
View Original Post

FEATURED IN

The Logo British Vogue
Red square with white text reading 'The Sun'
The logo for Fashion United, with the word 'FASHION' in light, thin letters and 'UNITED' in bold, black letters.
Logo of ECHO Newspaper featuring a stylized swan or bird with a crest and wings, red background, white text.
Charity Retail Association logo in green text on white background.
Logo with the text 'THE MANC.' in bold white letters on a black background, with a yellow circle at the end.
Yellow background with black text spelling 'MEN' arranged vertically
ITV News logo with white text on a dark teal background.

Before establishing THE CCC, Matthew Burgess-Evans led a number of retail development projects that attracted recognition across national media, leading design publications and respected industry organisations. The features highlight a selection of recent projects that showcase the experience and expertise behind THE CCC.

RECOGNISED PROJECTS

AUDIENCE REACH

Estimated Potential based on expected monthly visits

"Exceptional charity retail isn't built by spending more. It's built by thinking better."

Matthew Burgess-Evans - Founder, THE CCC

LET’S CHAT

Let's unlock the potential of your retail estate.

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